A SoftWave TRT device costs roughly $75,000 to purchase outright, typically financed or paid in cash before a practice treats a single patient. Wave The Pain Away gives qualified practices access to the same technology for $0 upfront — no equipment purchase, no financing agreement for the device. The full cost breakdown, the access-model economics, and an interactive calculator are below.
Practice Revenue Calculator
Adjust the variables to match your market. Every number here is editable — nothing is fixed.
Cash-pay opportunity
SoftWave is commonly offered as a cash-pay service, adding a revenue stream that doesn't depend on insurance reimbursement timelines.
Uses what you have
Existing patient relationships, treatment space, scheduling, and payment systems — SoftWave layers onto infrastructure you're already paying for.
Efficient scheduling
Because individual sessions are relatively short, several patients can often be scheduled into a single treatment block.
Differentiation
Advanced, FDA-cleared shockwave technology is not yet offered by every practice in most markets.
Return visits
Multi-visit treatment plans give former patients a reason to return, and satisfied patients a reason to refer.
No equipment investment
Through Wave The Pain Away, none of this requires the ~$75,000 capital purchase — so you can evaluate demand before making that decision.
Walking through one treatment block.
A practice schedules 10 appropriate SoftWave patients into a single four-hour treatment block, at an example rate of $150 per visit.
| 10 patients × $150 | $1,500 gross |
| Wave The Pain Away block access cost | -$150 |
| Estimated card processing (~3%) | -$45 |
| Other practice-specific variable costs | -$50 |
| Estimated contribution | $1,255 |
This is a single illustrative example, not a promise of results. Your pricing, patient volume, and expenses will differ. Use the calculator above with your own numbers.
Large potential value, small upfront exposure.
The practice never committed $75,000 to equipment before finding out whether this block of patients would show up and pay. That's the asymmetry Wave The Pain Away is built around.
What could one new SoftWave patient be worth?
If a patient is treated at $150 per visit across an 8-visit plan, that's $1,200 in illustrative revenue from a single patient relationship — before considering repeat visits, referrals, or future flare-ups.
This is an illustrative revenue example, not a recommended clinical protocol or a guarantee that any patient requires eight visits. The number and frequency of treatments is a clinical decision made by the treating provider based on the individual patient.
How Wave The Pain Away makes money.
We'd rather you understand the model than wonder about it. Wave The Pain Away provides the equipment access and program infrastructure and is compensated through that access structure — most visibly, the per-block access cost shown above. Your practice generates revenue by treating patients at the price you set. Wave The Pain Away doesn't get paid unless the technology actually gets used, which keeps both sides pointed at the same outcome.
Why doesn't every practice just buy one?
Some should. A mature, high-volume program with proven, consistent demand can make equipment ownership the better long-term economics — no per-block access cost, no scheduling constraints, full control of the device.
Wave The Pain Away solves a different problem: how a practice introduces SoftWave and finds out whether that demand exists in the first place, without committing roughly $75,000 to find out. Once you have real utilization data, the ownership decision becomes a much easier one to make — or not to make.
The traditional risk is buying before knowing.
Buy the machine
Find patients
Hope utilization justifies the investment
The Wave The Pain Away path reverses the order.
Introduce SoftWave
Build real demand
Increase utilization, then decide on ownership